Elan Vital – Anti-Aging Spa

client

Miami Luxury Spa

role

Digital Strategy, Design

recognition

Global Spa Branding

year

2023

Objective

Reposition an aging brand to attract a new generation of anti-aging clientele.

What we've done

1. Full Brand Audit
2. Visual Refresh (Colors, Fonts, Logo)
3. Copy Refresh – Emphasizing Muscle Memory Benefits
4. Hero Video + Success Stories Section

Creative Process

Brand Psychology – Typography Study – Emotional Storyboarding

Results

Clientele aged 45–60 increased repeat visits by 34%.

Conclusion

Elan Vital now bridges age gracefully and inspires loyalty.

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