Skin Technology

client
Skin Technology - Vancouver
role
Lead Generation
recognition
ESI Vancouver Awards
year
2025
Objective
Increase high-quality facial treatment bookings through a data-driven landing page and ad strategy designed for maximum emotional conversion.
What we've done
1. Designed a conversion-focused landing page with persuasive structure and clean UI
2. Crafted high-trust copy using emotional and scientific triggers
3. Built three audience layers (high-value buyers, treatment visitors, and interest-based prospects)
4. Optimized ad creatives to comply with Meta’s policy while maintaining strong appeal
5. Set up full lead tracking, scheduling integration, and real-time notifications
6. Implemented urgency and scarcity elements to boost appointment rates

Creative Process
Blended data, design psychology, and emotional storytelling to craft a seamless ad-to-landing experience that builds trust and desire.
Results
Generated leads within the first 24 hours of launch and achieved strong engagement across all audience segments.
Conclusion
A refined example of performance-driven aesthetics — where clarity, credibility, and emotion convert curiosity into action.
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